Yilmaz Aktepe, stylist and fashion journalist, is one of the most famous names in the fashion world. He worked for renowned German and international magazines such as Men’s Health, GQ, Stern, Gala, Qvest, Vanity Fair and Entertainment Weekly.
He is famous for his artistic creations. He selected the design studio Christian von der Heide to create his logos, corporate branding and internet portal. The minimalistic design concept leaves the fashion director plenty room for creativity and poetic licence. The logo is the centre piece of the design and it represents the interlinking of his initials, which appear either black on white or laser-cut out of pure white card.