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Nasengold

BRAND, PRODUCT
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Corporate Design

The perfume designer Christian Plesch enlisted the support of the design studio Christian von der Heide to create the perfumes :p and G. for the Hamburg perfume label Nasengold. The name :p – pronounced  Doppelpunkt P in German. Rotated through 90°, it resembles a sticking out tongue, representing a cheeky attitude to those that behold it.

The theme is maintained in the branding of G. (g-spot), the new perfume from Christian Plesch, raffish for a younger target audience, for whom emoticons, social media and a fair amount of impudence are the norm. At first glance of the collapsible packaging, the Iriodin effect pigment catches your eye, as the light strikes it amazing glimmering colours are produced.

G.

:p

/L


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